Sheffield based creative agency Front has been appointed by Everbuild – the UK’s leading sealant, adhesives and building chemicals manufacturer – to create and develop a new suite of marketing materials for their extensive range of mortar products.
Everbuild is part of Sika AG – the global chemical company based in Switzerland that specialise in the manufacture and supply of chemical based products for construction and the industry. Sika has subsidiaries in 101 countries around the world, sells over 600 product brands, manufactures in over 300 factories, has more than 24,000 employees, and had an annual sales turnover of 7.085 billion CHF in 2018.
The project will see Front comprehensively redesign the range’s packaging, creating a new look aligned with the Everbuild brand. In addition, the team will create new digital and press advertising campaigns as well as merchandising collateral and event materials.
The target markets for the mortars range include both builders’ merchants and end users; including key national trade merchants, independents and buying groups.
Joe Chetcuti – director at Front – said: “Everbuild is a leader in its field but the mortars market is highly competitive so our aim is to create real standout whilst showcasing the quality and specialist products that are available.”
Jennie Lumley – Marketing Manager at Everbuild – added: “We want to work with an agency that is both strategic and creative but that also understands our sector. The team at Front has showed real insight along with some unique thinking so we are excited about the launch.”
Front has also been appointed to the Leeds Beckett University as part of its design and creative agencies framework.