It’s a family affair at Debenhams Sheffield this Mother’s Day

For many, Mother’s Day is an opportunity to spend a bit more time with your mum and show appreciation for her in the form of flowers, chocolates and cards. However, two lucky mums in Sheffield, will receive a style overhaul to mark the occasion, courtesy of Debenhams.

Debenhams in The Moor and Debenhams in Meadowhall are inviting shoppers to nominate their deserving mums for a special competition, with the chance to win a personal shopping experience in store with the guidance of Debenhams’ experienced stylists.

The retailer, which primarily focuses on fashion and beauty, recently spotlighted its female leadership team, with a host of high-powered women leading the way for the business. However, the department store is now turning the focus from head-office to high street, as shoppers are encouraged to give themselves and their mum a chance to win the in-store prize.

Beth Tuffnell, Manager at Debenhams Sheffield, said, “It’s lovely to see such great family relationships between our customers, and we often see mums treating their children in store. We are pleased to be able to give something back to local mums, who rarely put themselves first and deserve a treat.

“We’re certain that there are many deserving ladies in the area who will be put forward, and we can’t wait to choose a winner and invite them into store.”

To be in with a chance of winning the personal shopping experience, Debenhams ask that customers visit the click and collect desk in store and say the phrase ‘Mum’s the Word’ to the shop assistant, who will give further instructions on how to enter.

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