Wynsors World of Shoes in Sheffield are collecting smelly old shoes as part of a recycling drive that for the next three months will see 100% of profits donated to Cancer Research UK, in what will be a welcome funding boost.
Over the last year the Sheffield based store has collected 242kg of old shoes, equivalent in weight to eight baby cows, in an ongoing recycling drive that would usually see 10% of proceeds go to the charity.
The footwear retailer’s shoe drive was launched several years ago in a bid to encourage positive recycling habits amongst their customers by setting up ‘used shoe’ donation points in its stores.
Residents of Sheffield are being encouraged to donate as many of their worn-out, smelly, old shoes to be recycled during the months of September, October and November whilst Wynsors’ donation boost is live.
Wynsors’ chosen charity, Cancer Research UK, is the world’s largest independent cancer research charity in the world. Their research is vital in making scientific progress and is almost entirely funded by the public, through donations, community fundraising and events.
Polly Williams, local fundraising manager at Cancer Research, said: “We are so grateful for the donations that we receive from Wynsors’ recycling initiative, and the fact that they’re cutting down on waste in the process is just fantastic.
“The money we receive from donations goes towards conducting research into the prevention, diagnosis and treatment of the disease. Donations are so important for a charity like ours to continue our work.”
Max Shaw, store manager at Wynsors Sheffield, said: “We are so pleased to have the opportunity to donate to such an incredible charity. Cancer Research is a charity which is close to so many colleagues at Wynsors hearts and they do such important work.
“We always try to encourage good recycling habits in store and have seen a fantastic response from our customers since we started collecting old shoes. It’s great to be able to give old items a new lease of life through recycling and customers can de-clutter their homes and do good at the same time.”
To see Wynsors World of Shoes’ full range of shoes for all the family, find your nearest store or shop online, please visit: www.wynsors.com