His unorthodox attire might have raised eyebrows at the Town Hall but it was the perfect fit for the biggest shake-up in menswear at Sheffield’s longest serving independent department.
The city’s flamboyant Lord Mayor, Councillor Magid Magid, hand-picked the unveiling of the brand new clothing department at Atkinsons as one of his last duties as the city’s first citizen – he stands down next month after his year in office.
The Moor’s Atkinsons has been undergoing a renaissance under the tenure of manager David Cartwright as it looks to broaden its appeal and attract younger shoppers.
A brand new menswear department heralds the introduction of more youthful brands like SuperDry, Only & Sons and Jack Jones. They now sit alongside the store’s more long established lines.
The revamp got a resounding thumbs up from the mayor who called it “exciting and vibrant”. He was also quick to point out he was no stranger to Atkinsons – “my mum shops here”, he said.
David Cartwright, Atkinsons manager, said: “We couldn’t think of a better person to unveil our new-look menswear department than Councillor Magid Magid. He has introduced the office of Lord Mayor to younger audiences and we’re honoured that such an influential figure has played such a big part in a historic day for Atkinsons.”
The store has undergone a huge makeover in recent months.
David added: “Atkinsons boasts an enviable and loyal customer base but we’re well aware we need to attract new audiences. High street retail is facing massive challenges in 2019 but our independence and long history means we’re far more adept to dealing with change than many.
“Atkinsons continues to look ahead and offers a diversity that you would be hard pressed to find elsewhere. Our aim is always to be ‘independent and individual’.”
You can find out more about the new department here: