CRYSTAL Peaks is going purple as it encourages staff to become more disability aware.
The award winning Sheffield shopping centre is supporting Purple Tuesday on November 12, the national campaign that makes businesses more aware of the opportunities and challenges facing disabled visitors and inspires them to make changes to improve the disabled customer experience.
Having taken part in the project last year, Crystal Peaks has already pledged to provide more staff training opportunities to cover the issues of disability awareness.
And the centre is also participating in more sensory events like the recent successful Autism Day, which saw shops throughout the complex dimming bright lights, reducing tannoy announcements and turning down music to creating a calmer shopping experience for autistic visitors.
Visitors to the centre should also now look out too for the Hidden Disabilities Sunflower Lanyard scheme, an initiative designed to act as a discreet sign that somebody has a hidden disability and requires additional assistance while out in public.
The lanyard with its distinctive sunflower design is available from the Crystal Peaks information desk in the Central Atrium and comes to the mall after being successful trialled at Sainsbury’s and at airports across the country.
“We are very pleased to be actively supporting Purple Tuesday, the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping,” said centre manager Lee Greenwood.
“Our aim is always to create the best possible visitor experience for every Crystal Peaks guest and we are now making definite moves to make every member of the Crystal Peaks team more aware of the needs of our disabled visitors.”