Sheffield Dental Laboratory Strengthens European Trade With Portuguese Product Launch

C-Thru ® Smiles, an innovative dental product manufactured in Sheffield is launching in Portugal as part of a new European trade deal.

C-Thru ® clear aligners, which are currently available in the UK, Estonia and Finland, will be available to the Portuguese market via orthodontics provider Medilimits.

The almost invisible dental product is manufactured entirely in the UK at a Sheffield laboratory. The lab is able to receive any type of scan file, and the aligners can be requested quickly online by the team in Portugal.

Medilimits is a medical equipment provider, which works with a number of dental professionals throughout Portugal. Based in Lisbon, it was launched in 2004 by directors Gianni Viccario and Antonio Lobbert.

Pennie Hudson Ward, CEO of at C-Thru ® Smiles said: “We are delighted to have formed a partnership with Medilimits during what is an incredibly turbulent time in UK-European relations. Now more than ever, UK-based firms must focus on becoming exporters, and forging trade links with companies on the continent and beyond will help to Brexit-proof your business for years to come.

“The team at Medilimits has been incredibly positive about the C-Thru ® product, and we are confident that customers in Portugal will find it comfortable, easy to use, and it will help them to achieve their perfect smile.

“We hope this will be one of many international partnerships we establish in the coming months and look forward to working with other firms around the world.”

Gianni Viccarion, Director at Medilimits, said: “In Portugal, there is a growing demand for clear aligners, particularly in young adults.

“We chose to partner with C-Thru ® Smiles, as we felt the C-Thru ® product was excellent, and the quick turnaround time due to its employment of digital technology makes it incredibly efficient. It is so easy to work globally due to the use of state-of-the-art technology, and means that, no matter where in the world you’re based, you can access the best dental products on offer.”

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