City leaders say that Sheffield is ready to step up its film and broadcasting offer after receiving positive feedback to its bids to become a new home for Channel 4.

Channel 4 execs have today announced that Sheffield won’t be shortlisted for a creative hub after making the original 13-city shortlist.

But the team that brought together the If Channel 4 Were A City brochure say that confidence is sky high that it can deliver a National Screen Institute which enables the city to fulfil its filmmaking aspirations.

Councillor Mazher Iqbal, cabinet member for business and investment at Sheffield City Council, said: “We produced a brilliant bid for Channel 4 and we know that it has given the city a big boost to be considered as a new home for the broadcaster.

“We are absolutely determined that this is just the start in fulfilling our ambitions to build a world-leading digital and creative industry. We have so many pieces already in place from grass roots film-makers and digital journalists to established operators with a global reach like Warp Films.

“We have two award-winning universities turning out the film-makers and journalists of the future as well as the UTC and Sheffield College who played such an important part in our bid.”

John Mothersole, chief executive of SCC, said: “We are naturally disappointed after pulling together such a strong bid which brought the city together.

“The message is clear – we are a city that can shout about its many strengths and be a force to reckon with.

“The feedback from the broadcaster was clear – we excelled and our people excelled, and my thanks go to everyone who got us to this stage. Channel 4 has committed to work with Sheffield in the future.”