Sheffield students win marketing competition with Tramlines

Two students from a Sheffield school won weekend tickets and work experience at Tramlines after pitching their ideas for improving marketing the Festival to 16-18 year olds.

Isobel Ledger and Alice Fletcher from Silverdale School won a competition led by Sheffield Hallam’s Schools and Colleges Engagement Team, by designing and presenting a marketing campaign to a panel of judges.

Their campaign proposed student tickets for the festival, with part of the revenue funding donations to music departments in schools, producing the next generation of musicians in the region. They also proposed student stages and festival headliners visiting local schools and colleges.

After winning the competition earlier this year, Isobel and Alice received tickets to the festival, as well as work experience in the marketing and press team. They also had backstage access and shadowed interviews between the artists and local press.

The judges, including marketing experts from Sheffield Hallam and Tramlines officials, felt that the presentations from all eight schools and colleges were so good, that all the pupils involved received Friday tickets for the Festival and an award.

The winning students Isobel Ledger and Alice Fletcher, said: “It was definitely valuable; meeting and pitching to an expert panel really encouraged us to make the most of this opportunity. We were able to develop our own ideas and receive feedback. We enjoyed shadowing two backstage interviews with the artists and BBC Look North and really enjoyed the experience at the Festival.”

Beth Tranter, from the Schools and Colleges Engagement Team, who organised the competition, said: “Our aim for this project was to create a flagship activity for the marketing subject group so we could engage students in a real-life marketing brief and give them a flavour of the industry. This has been a great opportunity for students to get some hands-on experience and develop their communication skills and creativity

Alex Deadman, local PR and marketing for Tramlines, said: “I was completely blown away by the standard of every single participating school in the competition. Every group helped to give us an insight into youth marketing and every team had their own unique approach. Sheffield Hallam University has developed a really good idea here that has helped to strengthen the bonds between the Festival and educational institutions across the region.”


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